some social media trends to watch out for so you can stay on top of what will work best in 2022.
Social media is an important part of your marketing strategy. It shouldn’t be overlooked, but the Social media trends of today might not be the best for tomorrow’s prospects. Planning ahead is always a good idea.
Here are some social media trends to watch out for so you can stay on top of what will work best in 2022. If you don’t want to miss out on any updates, make sure to bookmark this blog post so you’ll know when new content gets posted!
What to look out for
Marketing is evolving, and social media trends is one of the most significant aspects of the marketing world. 2018 saw a huge boom in the use of social media by businesses and influencers. The top social networks are growing by the second. But that’s not all.
2019 will be another big year for social media, which means you have to prepare yourself for what’s to come. To get the most out of 2019, there are some trends you need to be aware of. 2019 will be full of trends, but there are four to be aware of in particular.
1. Deep-Dive Influencers This one might be obvious, but that doesn’t mean it doesn’t need mentioning. Influencers are the people that not only make up your content, but also give your brand credibility.
Top social media trends
Influencer marketing Influencer marketing is the newest and hottest marketing strategy to emerge in the last few years. What does it really mean? In short, it means leveraging your professional network and expertise to generate engagement with your audience.
Who are the most popular and influential influencers in your industry? Are they taking paid posts or running sponsored campaigns for other brands? If your team has social accounts with more than 100,000 followers, it may be time to call in the social media influencers to help with your advertising efforts.
Influencers will write, shoot, and publish posts with your messaging on their own personal social media accounts, often times producing them on behalf of your brand.
The changing world of social media
The way social media trends is being used by businesses is changing all the time. According to Nielsen’s Social Media Report, over 65% of advertisers had started to adopt social channels in 2017.
The report also found that social media has allowed companies to better connect with consumers, with 93% of marketers saying it has been useful for improving brand awareness.
Another statistic worth noting is the way businesses are using social media. In 2017, 63% of the businesses it surveyed said they saw a return on their investment (ROI) for social media.
Social media growth over the next few years
We are approaching the 100th anniversary of the first email. In the past century, communication has changed rapidly and continues to change daily. Social media is no different. Social media has changed so much that it’s difficult to keep up.
However, I’ve done my best to track the change and I’m confident that the trends I’ve noted below are true. These trends are: Mobile The rise of mobile phone usage across the board is continuing to grow. One of the strongest growth drivers for social media in the next few years will be mobile-first.
According to the 2017 Pew Research Center report, more people use a smartphone than own a landline. If your social media site is built for a mobile experience, make sure you’re also making mobile responsive.
Social media is still going strong in 2022. It’s a marketing tool that will only continue to grow in importance. With the new trends listed here, you should be able to utilize social media to the best of your ability.
Your 2019 marketing campaign should be already a success. Make sure your 2019 marketing campaign is planned well ahead, so you can maximize your efforts and customer engagement in the coming year.