Influencer marketing has experienced unprecedented growth in recent years. The strategy once regarded by some as a fad has taken digital marketing by storm. For brands looking to enhance their consumer trust, brand recognition, and numerous other benefits, a potent influencer marketing strategy can be exactly what the doctor ordered.
We’ve compiled a list of the top benefits of influencers marketing to grow your business. The benefits include building long-term relationships with influencers, reaching your target audience and building trust and authority.
Why Influencer Marketing Is the Next Big Thing
According to the 2017 B2B Influencer Marketing Study commissioned by P&G, 26% of US and UK businesses that have engaged with influencer marketing are reporting gains in sales. In addition, 80% of those businesses have noted that they have seen an increase in brand awareness and 58% have noted an increase in conversions.
It’s clear that consumers are interested in influencer marketing and would happily make purchases based on their recommendation. There are a few key reasons why it’s growing so fast and will continue to do so.
For starters, there’s growing awareness that consumer trust is extremely important, with 62% of consumers rating it as a top factor when deciding what to buy. Now, consumers trust both companies and influencers to tell the truth about products.
How to Find Your Influencers
One of the most important aspects of any influencer marketing strategy is finding your influencers. There are a number of tools and companies available to assist you with this process. Check out these simple tips to find the best influencers to work with.
Attract: When choosing influencers, be sure that they are attractive and personable. Also, you should consider the cost of speaking engagements. There are several websites available to help you find the right influencers to work with. Gather Data: Once you have found the right influencers, gather data on them and their campaigns.
You should also make a list of strategies you wish to use together. Strategy: It is important to choose an approach that you are excited about.
How to Keep Them Happy
Organizations around the world are reaping the benefits of marketing. While not every organization can have a celebrity, or even a celebrity’s friend, take over their social media accounts, there are plenty of different ways for businesses to gain a boost through social media.
This includes companies not only enlisting high-profile influencers and personalities, but creating engaging content that engages their target audiences. The good news is you don’t need to reach into your bag of celebrity tricks to create engaging content.
You can make these social media campaigns stand out by speaking to your audience. Start by creating compelling content that speaks to your audience.
How to Get Started With Influencer Marketing
Simply look at any of the top brands and their influencer marketing campaigns, and you can easily see that influencer marketing can be a powerful tool for building brand trust. Make no mistake; marketing is not a quick fix for achieving online marketing success. Rather, it is a strategy designed to slowly build your brand name and establish your brand as an authority in your industry.
So how can you get started? Choose Your Target Market The best way to start the influencer marketing strategy is to figure out which particular target audience is most important to your brand. For example, if you sell dog-walking services in New York City, you probably want to target influencers in the dog-walking industry in the US.
What are the Benefits of Influencer Marketing?
How It Helps Build Brand Recognition Unlike many other forms of marketing, influencer marketing requires relatively little capital and does not require the need for expensive ad campaigns.
Influencer marketing benefits are the ability to offer products or services for free or to sell products and services at reduced prices. In both cases, the influencers get paid, while the brands, in return, are able to reach new audiences.
Influencers can generate positive word of mouth from their followers and provide your brand with a tool to improve its reputation and establish brand loyalty. A verified influencer is able to speak to their followers in a language they understand and build credibility. In the internet age, influencers are more often than not verified.
Influencer marketing has the power to create a strong positive impact on your brand image, thereby growing your revenue. The key to success is understanding the best influencer marketing strategy for your business.
This will help you run a successful influencer marketing campaign that will boost your brand image, connect with your target audience and establish a long-term relationship with influencers. Have you taken the steps to get started?