Digital Marketing, Social Media Marketing, SEO, SMM Increase Consumer Engagement With The Latest Trends In Digital Marketing

Trends In Digital Marketing

Digital marketing is the practice of targeting potential customers using a wide range of digital tools.

Digital marketing has become one of the most popular ways to increase consumer engagement. Brands have been able to tap into interactive platforms that allow them to market their products and services in a way that is more engaging than traditional media.

Digital marketing has grown rapidly, as it continues to be an integral part of our lives. From blogging and social media to SEO and mobile apps, digital marketing is everywhere we go. Understanding how to use these platforms effectively can be difficult, but it’s worthwhile for brands who want memorable customer engagement.

What is Digital Marketing

Digital marketing is the practice of targeting potential customers using a wide range of digital tools. These tools, including social media, email marketing, web content management systems, search engine optimization (SEO) and online search engines such as Google, allow brands to connect with a wide audience. Digital marketing is a marketing technique that plays a major role in branding.

Its main goal is to improve the customer experience, drive traffic to a website and build brand awareness. According to Danny Stevenson, author of The Ultimate Guide to Digital Marketing, digital marketing is about making connections. “It’s about engaging your customers and influencing their behaviors,” said Stevenson.

The Importance of Digital Marketing

Digital marketing has become a key part of our lives, especially in the last few years. In fact, Pew Research estimates that 93% of the U.S. population was using the Internet in 2017. This includes millennials, a generation that began their lives using computers and smartphones at a very young age.

The growing trend toward using technology at a younger age is part of the reason why digital marketing has become so important. Millennials were the most likely to use social media and search engines for information, which is a driving force behind digital marketing.

Consumers have come to expect brands to be engaged on social media, which has led to increased engagement among the brands themselves.

The Latest Trends in Digital Marketing

Here are some of the latest digital marketing trends that will help your brand stand out in 2018: 1. Voice Search Ads Voice search ads are the most popular digital marketing trend of the moment.

Consumers are using voice search more and more on their smartphones, and businesses have started to reap the benefits of it. Voice search ads allow consumers to speak their queries into their smartphone to find the products or services they’re looking for

. This enables businesses to tap into Google’s ad program that allows businesses to use text-based ads that are similar to mobile apps. Another way to use voice search ads is by placing them on Google Home devices.

How to Create a Brand Story that Engages Customers

The idea behind digital marketing is that it provides the ability to make an impact on potential customers in ways that are interactive. In some instances, it can be done through video marketing, where customers can interact with content via social media platforms.

On the other end of the spectrum, the concept of digital marketing is to enhance what you have to offer to the customer. It’s an ideal way to engage the consumer who has already purchased a product or service.

How to Get to Know Customers’ Needs and Desires When done right, digital marketing is interactive, but it can also be quite holistic. For instance, there’s the concept of discovering what motivates the customer and what she needs to have or want in order to fully enjoy the benefits of what the company is offering.

New Ways to Engage Customers

Companies have to keep up with the ever-changing digital landscape to stay relevant. This means understanding the latest trends, considering future changes and being flexible in order to meet the demands of customers. Below are some of the latest trends that you can implement in your marketing strategies:

1. The Best Place to Create Engaging Video Content Customer service is often times what people crave in a brand. Technology allows companies to create content that is engaging and allows customers to feel more valued and involved. And with social media, customers can now interact with a brand in a very personal way. Here are some new ways to use digital marketing to enhance customer engagement:


Blogging has been around for years, but with the rise of social media and a cultural shift towards self-expression, blogs have become a useful tool for brands. Today, brands are able to engage with audiences more effectively through blogs that are interactive and interesting.

Brands can post customer-focused content that creates a deeper connection with their audience, and encourages direct communication and interactions. As bloggers, brands are able to communicate their story to consumers in a more direct way, building trust and loyalty, and giving the consumer a more in-depth understanding of what makes the brand unique.

Social media marketing has also played a role in the growth of blogs, giving brands a place to post content that has a lot of exposure.

Social Media

Social media is a great way for brands to engage their audience in a meaningful way. Twitter and Facebook are still two of the most popular social media sites, but they’re continually expanding their services. Twitter has been slowly developing more ad options and uses Google to get web traffic from social sites.

Twitter also allows brands to monitor conversations around the site and message users directly. Facebook still has a huge following, but their platform has changed a lot in the last few years. Facebook began incorporating features like Instant Articles and Live Streaming to increase engagement. Some users have left Facebook because of these features, but their overall user base continues to increase.

Mobile Apps

Today, 90% of Americans own a smartphone. This number is only growing larger as more and more mobile users are joining the mobile market. This is in part due to the popularity of digital advertising, such as mobile apps.

To ensure a consumer’s loyalty, brands must make it easy for them to engage with the company, and this can be done through a mobile app. Apps allow consumers to receive information about the company, its products and services, and it also allows them to engage with customers and share experiences.

Since more and more brands have embraced mobile apps, mobile app development has become increasingly more important. Regardless of the industry, a mobile app is an important marketing tool that can attract new customers.


One of the most important aspects of digital marketing is building a consistent customer experience across channels.

Digital marketers who can learn to use this information can get started on improving their digital marketing strategies, which will ultimately improve their marketing effectiveness and efficiency.