Digital Marketing, Social Media Marketing, SEO #5 Pain Points In Digital Marketing: How To Address And Fix Them


Ultimately, it’s a matter of taking that insight and using it to come up with pain points specific to your business and industry.

One of the most important elements of effective digital marketing is understanding your customer personas. A key part of those personas is what’s known as pain points. pain points in digital marketing are specific problems that your prospective customers are experiencing.

They’re not just the problem itself that makes a pain point, it’s the impact it has on the person or business experiencing it. Understanding pain points enables you to think about how to position your company as a solution to your prospects’ problems, with empathy for the issues caused by the overall problem.

Why are pain points important?

Because they’re the things that your prospect thinks they can’t do. It’s not necessarily because the user couldn’t do it, but it’s because they believe they can’t, as they’re afraid to try. Pain points change with the times. They evolve. They grow.

They improve. Pain points are where a problem becomes a problem that doesn’t change based on how the customer responds to it. You can’t have a marketing campaign if you don’t understand the problems you’re solving for customers. If you don’t have a firm grasp on your prospect’s pain points, you’re giving a complete disservice to your customer base.

You can never know what problems your customers are having if you don’t first know what their problems are. How can you identify pain points in your business?

What are pain points in digital marketing?

From the responses to our initial online survey of digital marketers: Information asymmetry: A marketer doesn’t have all the information available to customers Deceptive pricing and lack of transparency: Your competitors are often offering better prices or less hassle in exchange for a different set of terms.

This has an impact on your business Terrible UX: Technology may or may not have improved, but most sites can’t be navigated without a huge amount of effort Having to spend money before the customer actually has to (surprise cancellation fees, late payment penalties, etc.)

In some cases, there’s a form of friction or competition on the market that make customers want to go elsewhere. When a service is more popular than your company, it may become a competitor.

Examples of pain points in digital marketing

Digital marketing often focuses on a customer’s needs and what’s relevant to them. The people who operate digital marketing websites are well aware of this, as many of the problems they face directly relate to this approach.

One example is when you’re communicating your digital marketing offers to a group of people who are already very well informed about the topics your brand covers. With a real customer in mind, you have no chance of maintaining a light and non-confrontational tone of voice.

With all of the information they have to hand, how could you expect them to be genuinely interested in your brand? Consider the high profile case of Pepsi in the United States, who were told by the Federal Trade Commission to not use celebrities to market their products.

How to find out what your prospects’ issues are

There’s no way around it: getting to know your customer personas is a full-time job. That’s why it’s critical that you only consider the internet and social media for information. There are a variety of websites that help you conduct research. Some of these sites include: Determine how your prospects identify themselves online and what marketing they use.

Speak with people who know your prospects in person or who have relationships with them. Look into the community they’re involved in and see what type of discussions are being had about your prospects’ pain points and how they are being handled.

Ultimately, it’s a matter of taking that insight and using it to come up with pain points specific to your business and industry.

How to fix the problem

Once you have an understanding of who’s experiencing the problem and how they’re experiencing it, you can start thinking about ways to overcome that problem. This step is more personal than it might seem.

I was reminded of this the other day when I was reading an article online that presented a new training program that we could all use. The program itself was good, but the problem it was attempting to solve for people using it was less than effective.

Your main problem is not that your program isn’t doing what it claims to be able to do. The problem is that most people don’t know how to use the programs you offer. Without the training, they’ll not know how to get the most out of the program and what will work for them.


If you understand the pain points of your audience, you can create the emotional connection and conversion that you need to find the buyers in your market.