Email Marketing is communicating with Subscribers (Existing & Potential Customers) through Email Campaigns for Brand or Business Promotion, Recent Updates, News Letters, Offers & Vouchers; and Thanking Email For Being A Valuable Subscriber / Member.
Collecting emails from existing Clients through Contact Sources Like Gmail, Yahoo, Hotmail, LinkedIn, etc. Buying valid email list to target the right audiences
Using the right template and customizing the same to make it more appealing to the audience. This sounds easy but needs a lot of research and an expert to handle